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DomainPlug

  • Web3
  • ENS
  • Marketplace
  • Mobile-first
  • Figma
  • Taiga UI
  • Prototyping

A bulk ENS domain marketplace that makes registering up to 20 domains in one transaction as easy as a single buy.

DomainPlug cover
Type

Client project / Web3 startup

Category

Concept

Industry

Web3 / Domains / Marketplace

Year

2022–2023

Platform

Responsive web app

Status

High-fidelity prototype

Role

Product Designer

Overview

DomainPlug was a Web3 marketplace concept built to solve a clear gap in the ENS experience: users could search and buy .eth domains, but there was no efficient way to browse, compare, and register multiple domains in a single transaction.

Design Challenge

During the crypto boom of 2021–2023, ENS domain marketplaces were growing fast, but the registration experience was still designed around buying one domain at a time. The challenge was making bulk registration feel like a primary use case, not a hidden or advanced feature.

Problem comparison — one-by-one vs bulk registration

Design Direction

The interface was built on top of Taiga UI and customized with the client's purple visual palette. This let the design process stay focused on the UX problem — making bulk ENS registration easy to understand, easy to compare, and easy to complete — rather than building component infrastructure from scratch.

Design system — colors, typography, and components

User Flows

The product was structured around three main paths from the landing page: Marketplace Browse for discovery, Search & Buy for targeted lookups, and Bulk Registration as the core differentiator — all converging at a shared checkout.

User flow — DomainPlug end-to-end registration flow from landing to on-chain confirmation

Key Screens

DomainPlug landing page — featured domains strip and continuation of the discovery surface

Landing Page

The discovery hub introduced the bulk registration concept, included a domain search bar, and displayed featured domains to guide users toward the marketplace.

DomainPlug landing page — hero with bulk registration value proposition, search bar, and primary actions

Marketplace

Available domains in a responsive grid with pricing, category filters, and purchase actions — single-column on mobile, multi-column on desktop for faster scanning.

DomainPlug marketplace — domain grid, filters, pricing, and purchase actions

Bulk Generator

The core differentiator. Users enter multiple domain names, check availability, review prices, select domains, and complete one transaction for up to 20 registrations — turning a repetitive one-by-one process into a natural bulk workflow.

User flow — three paths from landing to purchase

Result

The project delivered a complete high-fidelity responsive prototype. It remained a prototype after the client pivoted, but it validated bulk registration as a viable product direction for crypto-native users and domain collectors.

DomainPlug prototype — marketplace and bulk registration key screens
DomainPlug prototype — mobile sheet for digit-length filters (3D and 4D categories)
DomainPlug prototype — mobile landing feature cards and footer with brand lockup

What This Project Demonstrates

  • Pragmatic design systems: Used Taiga UI strategically to move fast while keeping consistency.
  • Mobile-first UX: Designed for phones first, then expanded the experience for desktop.
  • Feature clarity: Made bulk registration visible, understandable, and easy to access.
  • Product thinking: Prioritized user paths, information hierarchy, and purchase flow clarity.

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