Deks — UX Redesign Proposal

Redesign proposal for a Solana-based crypto gift card app. The goal was to identify the main UX failures and demonstrate what a cleaner, conversion-focused experience could look like.

Overview#

Deks had a strong product concept: sending crypto gift cards without requiring the recipient to have a wallet.

The issue was not the idea. The issue was the experience.

The interface was not communicating the value clearly, the navigation created unnecessary noise, and the main actions competed for attention instead of guiding users toward conversion.

The Problem#

Deks had a genuinely strong concept: send crypto gift cards with no wallet required.

But the interface was working against it.

The value was not clear from the first moment. Navigation was cluttered. Actions competed for attention. There were no clear prompts to drive conversion or build repeat-use habits.

The current experience and UI were not aiding conversion or retention.

The proposal focused on three areas where friction was highest:

• Home
• Send Gift
• Rewards

Home#

The original Home screen stacked too many competing sections with no clear hierarchy.

Five navigation tabs diluted the focus, and the primary action, Send Gift, had the same visual weight as Trade, Send, and Receive.

The redesign established a single dominant CTA directly below the balance, reduced navigation to three tabs, and added a Send Again contact row to encourage repeat use.

What changed#

• Reduced the tab bar from five items to three
• Made Send Gift the primary CTA
• Moved secondary actions into supporting pill buttons
• Added recent contacts to encourage repeat gifting
• Improved the hierarchy between balance, actions, tokens, and assets

Send Gift#

The original token selection experience was a bottom sheet modal with a raw list of tokens and no effective way to filter.

Prices were shown too early in the flow, adding unnecessary cognitive load before the user had even decided what to send.

The redesign converted token selection into a full-screen flow with search, category filters, and a cleaner list structure. Prices were moved to the detail step, where they are more useful.

What changed#

• Replaced the bottom sheet with a full-screen selection flow
• Added search
• Added category filters: Popular, Utility, Meme, Gaming
• Simplified the token list
• Removed price data from the selection step
• Reduced decision friction before sending a gift

Rewards#

The original Rewards screen was static and passive.

It showed two counters, an empty table, and no strong visual reason to act. The feature existed, but it did not encourage engagement.

The redesign rebuilt Rewards around the referral metric, an active history list with status indicators, a direct Invite action in the top bar, and illustrated earning prompts at the bottom.

What changed#

• Turned Rewards from a passive screen into an active engagement surface
• Added clearer referral metrics
• Added referral history with status indicators
• Added a direct Invite action
• Replaced the empty feeling with visual earning prompts
• Made Rewards feel like part of the growth loop, not a forgotten tab

Outcome#

The proposal was reviewed by the Deks founders and received positively.

The product later pivoted due to business constraints before implementation.

What this project shows#

• Ability to audit an existing product and identify high-impact UX problems quickly
• Capacity to deliver high-fidelity proposals independently, without a formal brief
• Understanding of conversion patterns in early-stage fintech and Web3 products
• Ability to improve an existing visual direction without replacing the brand identity
• Product judgment: focusing on hierarchy, navigation, and action clarity instead of redesigning everything for the sake of redesigning