A wallet designed to simplify the crypto experience
The story behind BlockBind
The problem
Crypto remains complex and fragmented for non-technical users. The client needed a multi-chain wallet experience that could deliver power without overwhelming the user — simple, yet robust.
The solution
I designed a user interface from scratch, grounded in real user data (Crypto.com feature benchmarks). Prioritizing accessibility and clarity, I built flows for NFT management, hardware wallet integration, and token swaps across chains — all wrapped in a cohesive visual identity.
User testing delivered strong results
understood core navigation in under one minute
described the app as “intuitive and visually appealing”
of testers completed the onboarding flow on first attempt
My role and specific contributions
I led the project as Product Designer and Art Director. My responsibilities included:
UX research (benchmarks, surveys, competitor analysis)
Information architecture and wireframes
Full UI design (+30 screens)
Branding, logo, and naming
Creative direction and visual storytelling
Overall case coordination and documentation
The process that shaped the product
By showcasing early wireframes and data-driven decisions, I made sure every design step was grounded in user needs, not assumptions. Sharing these visuals adds transparency and trust to the process.
Tools and skills applied
Figma (UI, prototyping, wireframing)
Illustrator (logo, brand assets)
Web3 UX Strategy
Design research & data synthesis
Visual storytelling and strategic design
