A Fintech Brand Designed to Move with the Crowd
The story behind Samachi
The problem
When the Samachi founders reached out, they had zero brand assets — just a raw vision for a membership-based nightlife fintech. They needed everything: a recognizable face, a clear voice, and an app prototype to show to venues and investors. The biggest challenge? Deliver all this in just one month — from concept to first pitch-ready product.
The solution
I built Samachi’s entire identity and user experience from scratch in just one month: a bold logo, flexible brand system, sleek membership cards, social media visuals, and event merch.
On the product side, I designed a mobile-first membership app prototype that merges the best features of ticketing, banking, and event discovery — so users can check credits, track spending, and unlock exclusive perks with ease.
By blending familiar fintech patterns with a nightlife vibe, Samachi now stands out as the only membership app in its market, ready to onboard venues and attract investors.
Samachi’s fresh identity and prototype delivered immediate traction
Secured its first venue partnership in the launch month — without VC backing
Gained interest from five more venues looking to onboard soon
Early users described the brand as “fresh, clear, and different from usual nightlife promoters
The app prototype was demoed to two potential investors, opening pre-seed funding conversations for infrastructure scaling.
My role and specific contributions
As Creative Director, Brand Designer, and Product Designer, I handled every detail end-to-end:
Brand strategy and positioning
Logo design and visual system
Membership card design (digital & print)
Social media design and event collateral
Full app flow: user research, wireframes, high-fidelity UI, and prototype in Figma
Motion assets for venue screens
Collaborated with founders, marketing lead, and developers to match technical feasibility
Developed the landing page in Webflow
When speed shapes creativity
The real test? Building all of this in a single month. This project pushed my design, research, and project management skills to the limit — proving that a clear concept and tight collaboration can turn an idea from hackathon seed to live brand overnight.
Tools and skills applied
Figma (UX flows, prototypes, UI system)
Illustrator (logo, visual assets)
Photoshop (mockups, social visuals)
Webflow (landing page build)
Market research and competitor benchmarking
Visual storytelling for pitch decks and investor calls
Cross-functional communication with devs and stakeholders
