A brand that bridges two worlds: art and Web3
A logo that says it all
The Liaison logotype merges two distinct typefaces to symbolize the union of two communities: creators and collectors. It’s a visual metaphor for coexistence - striking, intentional, and concept-driven from the very first glance.
The story behind Liaison
The problem
The client approached me to build a full brand identity for a bespoke Web3 agency focused on artist management and crypto art brokerage. The goal was to create a brand that would feel both refined and accessible — one that could speak to both seasoned collectors and emerging artists in a crowded, often impersonal digital landscape.
The solution
I built the brand concept around the idea of interrelation. The name Liaison was already defined, and I used it as a starting point to explore visual forms of connection. By blending two different typefaces in the logotype, I created a system that visually reinforces the brand’s purpose. From the brand voice to print applications, the entire system reflects a tone of professionalism, warmth, and cultural relevance. The tagline “Art unites minds, transcending time and space” became the central message throughout.
My role and specific contributions
As Brand Designer and Creative Director, I led the entire project from early ideation through final execution. My responsibilities included:
Brand concept development
Logotype and identity system design
Creative direction and narrative copywriting
Typography exploration and visual hierarchy
Print materials, business assets, and signage design
Style and tone of voice for internal/external comms
Sharing the process matters
This project involved meaningful type experiments, font pairing decisions, and editorial design work — all of which helped shape the system. Showing that process allows clients to appreciate the depth behind each choice.
Tools and skills applied
Illustrator (logo + brand assets)
Photoshop (mockups and compositing)
InDesign (editorial design + layout systems)
Typography & visual identity design
Brand storytelling for Web3 audiences
